Omar Shahat Mohamed

• Website Analysis: Conduct thorough site analysis and identify current problems holding back site performance on search engines.
• Keyword Research: Research and implement effective keyword strategies to increase site traffic.
• SEO Strategies and Tactics: Develop and implement link building strategies and manage the execution of organic search strategies.
• Content Optimization: Work with content teams to ensure SEO best practices are properly implemented on newly developed content.
• On-Page and Off-Page Optimization: Optimize copy and landing pages for search engine optimization.
• Performance Reporting: Track, report, and analyze website analytics.
• Collaborate with Other Teams: Work with marketing team to ensure SEO best practices.
• Technical SEO: Identify technical aspects that can affect SEO.
• Competitor Analysis: Analyze competitor websites for organic traffic insights.
• Increased organic traffic by 120% in 6 months using on-page & keyword optimization

• Provide technical SEO services, including site audits, performance analysis, troubleshooting, and recommendations on web page structure related to SEO.
• Complete in-depth keyword research in English and Arabic based on overall content strategy and Google trends.
• Set measurable goals that demonstrate improvement in marketing efforts.
• Efficiently communicate with the CONTENT team to align goals and manage SEO strategy.
• Set weekly goals and keywords for the editorial team and monitor and optimize each post.
• Write compelling and high-quality website Meta titles and descriptions.
• Create internal link-building by updating content and links for maximum optimization and search engine rankings.
• External link-building strategy by disturbing content across different platforms.
• On-Page and Off-Page, Google Algorithm, and updates. Link Building, Google Search Console
• Familiarity with WordPress content management systems.
• Fluent in both English and Arabic to research and write in both languages
• Understanding of search engine algorithms, the latest updates, and ranking methods.
• SEO Overview Report + Technical Audit Snapshot

Performed a high-level SEO audit, identifying technical and on-page issues and delivering a clear action plan to improve website health and organic performance.

• SEO Content Management (Content Optimization + SEO Coordination)

Led content optimization efforts for key website pages, providing SEO guidelines and ensuring alignment with keyword targeting and on-page best practices.

• UX + Conversion Optimization (CRO) + SEO

Identified and optimized key UX and design issues for an e-commerce website, enhancing user experience, product visibility, and conversion opportunities.

• Conducting keyword research and analysis to identify relevant keywords and phrases for website optimization.
• Optimizing website content, meta tags, and URLs for targeted keywords and phrases.
• Monitoring and analyzing website analytics to measure and report on the success of SEO strategies.
• Collaborating with other teams (e.g., content, web development, social media) to ensure that SEO is integrated into all aspects of website development and maintenance.
• Providing SEO recommendations and guidance to improve website performance and user experience.
• Developing and implementing local SEO strategies for location-based businesses.
• Conducting competitive analysis to identify opportunities for improvement and growth.

• Delivered a structured SEO audit report with prioritized design and technical recommendations, aligning development tasks with SEO best practices.
• Conducted keyword research and identified high-potential opportunities for organic growth in taxi service
• UX / Content strategy
• SEO‑friendly content
• Wrote/optimized page content to match user intent and target keywords
• Enhanced website structure to support better SEO performance
• Delivered actionable recommendations that improved navigation flow, strengthened internal linking, and enhanced overall usability.
• Collaborated with developers to implement conversion-focused improvements, including optimized CTAs and better content hierarchy.
• Conducted competitor keyword research and SERP analysis, identifying hidden keyword opportunities and local search patterns to strengthen the SEO targeting strategy.

These improvements were aimed at increasing user engagement and conversion rates by optimizing navigation and CTA placement.

Portfolio: [Link] – Includes SEO case studies, keyword research, and performance reports

• Optimized e‑commerce website for Perfumes & Flowers in Qatar – Increased organic traffic by 60% خلال 6 شهور (Portfolio & audit sheet).

IN MY LAST YEAR.

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